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Building Better B2B

Material relating to Building Better B2B (Business-to-Business) solutions. Includes some theory and opinions relating to B2B but also provides access to useful tips and tools. Particular emphasis is placed on the underlying business structures, processes and metrics that need to addressed in a successful implementation.

This is the current list of articles tagged with "Building Better B2B":

More and Better B2B Customers
e-Business is ideally suited to lead generation. Read how to generate more and more appropriate customers.  (More...)

More, and more appropriate Customers
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Consolidated Project Benefits
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Defining e-Business Projects
Building on the capability matrix, we can easily define a bunch of projects that will help us to achieve the business benefits we have identified.  (More...)

Consolidated e-Business Benefits
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Consolidating e-Business Benefits
We need to consolidate the benefit analysis we have done, to determine what it is we should do on Monday morning and how to prioritise our planned activities.  (More...)

Customer Activity Cycle and Business Benefits
Combining the Customer Activity Cycle with the business benefits that result from supporting it properly provides the basis for calculating Return on Investment and NPV.  (More...)

The Value of implementing Customer Activity Cycle Capabilities
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Modelling Customers as a Stock with Flows
Customers represent a Stock in System Dynamic terms - somewhat like a bath tub, with new customers flowing and other customers flowing out. Both inflow and outflow are controlled by taps, which regulate the flow. But who turns the taps?  (More...)

Providing the Capabilities that the Customer needs
The amount of effort expended on ontaining conversions is dependent on the value of a specific customer type - or even an individual (large) customer - to your business. Just how badly do you want to get into bed with a particular customer?  (More...)

e-Business Levers
e-Business effects the business in many different ways. Some of these are easy to measure, others only indirectly influence the business KPIs.  (More...)

e-Business Levers
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Give every customer what she needs
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Encouraging Awareness
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Awareness of Everything
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Customers as Stock and Flows
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The Customer Activity Cycle
It might come as a surprise to some people, but the customer doesn't actually spend all of the working day thinking about us or about our products and services.  (More...)

Search Engine Optimisation Tips
Before you hire someone to do SEO, let them show you how good they are by demonstrating how the modifications they make to a test page actually improve rankings. Or ask about "no foal, no fee" arrangements, whereby payment is based on revenue generated or some other easily measured metric. The really good SEO-gurus usually love that type of arrangement!  (More...)

Content for Better B2B
Content - in the widest sense of the word - is a key element in B2B e-commerce success!  (More...)

Content for Better B2B - Conversions
The trick of building better B2B - and any good web experience - is in getting the user to do what you want him or her to do. In other words: Conversions!  (More...)

Content for Better B2B - Search
If you've ever done a user survey on your web site, you'll probably have found that the commonest complaint that people have is that they can't find whatever it is that they're looking for. That's pretty sad, but it still represents only the tip of the iceberg.  (More...)

Content for Better B2B - Usability
Usability is so critical to Building better b2b, that I'll just defer to the experts.  (More...)

The generic Customer Activity Cycle with labels
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The generic Customer Activity Cycle
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The Brand Awareness Cycle
A purchase decision is in fact a journey through multiple stages of increased awareness.  (More...)

The Brand Awareness Cycle
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Visualise your Customers
They say a picture is worth a thousand words, and this is certainly true when talking to management about e-Business numbers.  (More...)

Better B2B Platform Issues
The B2B Platform that's needed to support the customer's expectations must address the key issues of Customers, Cycle, Content and Cash  (More...)

B2B Platform Issues
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Virtual Organisation across all participants
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Everyone supports the Customer
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Everyone supports the Customer
No matter what the titles and roles might be, everyone in B2BCo is supporting the customer in some way.  (More...)

Building Better B2B
Building better Business-to-Business e-Commerce solutions is something I've given a lot of thought to lately. It's time to start this Building Better B2B series.  (More...)

Building Better B2B |

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