Visualise your Customers

They say a picture is worth a thousand words, and this is certainly true when talking to management about e-Business numbers.

Consider this picture, which is the way most people talk about web site performance

and then get 3 or 4 people in your organistion to discuss the performance. I'll bet that within about five minutes, people will be talking at cross-purposes about visits, visitors, unique visitors and who's counting what. Is it any wonder that management's eyes glaze over when the web gurus start to talk numbers?

My experience is that if you want to get people excited, then you need to paint a picture that people can identify with - maybe something like this

Once you've painted a picture, you can play with it anyway you want to get your message across.

We fill the stadium this often!

This is what these people are about!

This is what it's costing us, because we don't look after them very well!

P.S. If football is not your sport, you can create the same effect with any recognisible picture of large amounts of people.

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