Some projects are just waiting to be identified! You might have taken my discussion of search functionality to heart and decided to initiate a project called "Discovery". Maybe your Product Management has decided that it's time to start proactively pushing sensible information out to your customers.
[Tip: Don't ever agree to implement any push mechanism, unless you're convinced that the people who are asking for it are properly committed. There have been so many newsletters - both on and offline, that have never gotten beyond Volume 1, Issue 2 - simply because after the initial bout of euphoria nobody had anything to say. I always insist on a rolling editorial plan that documents the planned content for at least 6 subsequent issues!]
Both of these suggestions directly address generic capabilities and can be mapped onto our familiar diagram. Being generic capabilities they can be applied to any information area and the documentation looks like this:
Note that our e-Business model replaces the Customer Activity Cycle in the centre of the matrix, reflecting the fact that the project view is very definitely an internal view. The projects we define and prioritise are - better: should be - designed to maximise our benefits, whilst providing the capabilities that the customers need to do their job.
You or your team may have identified a pressing need to improve the delivery of Service information. An important customer (type) may want assistance in authoring training material and may be interested in online, interactive delivery. These too can be documented.
From the analysis of the various Customer Activity Cycles and of the consolidated capability requirements, it might become obvious that there are serious issues with the way product and configuration information is presented. Maybe a new Product Catalogue is what's needed and an analysis of available solution shows a whole bunch capabilities that could be addressed by a sensible implementation. In the meantime, your largest customer has asked that your design team cooperate on the creation of their next product generation and insists that the work be done online. Seems like you need some sort of a collaboration platform!
Regardless of the details of your specific requirements, your completed project matrix might look as shown below. Again using simple techniques, we have been able to present a transparent overview, which has a direct relationship to the capabilities that the customers need and the related business benefits that result for us. Sounds good enough to me!
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