Better B2B Platform Issues

We can look at the B2B Platform that's needed to support the customer's expectations from four viewpoints:

The Four 'C's of B2B e-Commerce

Customers

• How many do we have?
• How appropriate are they?
• How happy are they?
• How do they behave?

Cycle

• What do these customers actually do all day?
• How can we help them?

Content

• How easy is it to find the content the customers need?
• How usable is it?
• Does it encourage the customer to do what we want?

Cash

• How does our B2B platform effect revenues?
• Does it reduce our costs?
• Can we prove the Return on Investment or Net Present Value of our B2B projects?

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