http://www.toolan.de Colm Toolan on Business Architecture http://www.toolan.de/navigation/Content/SampleRSS2HTML.html http://www.toolan.de/navigation/Content/SampleRSS2HTML.html Links to some sample RSS to HTML convesions for test purposes only. http://www.toolan.de/navigation/Content/Rss2HTML.html http://www.toolan.de/navigation/Content/Rss2HTML.html Template for RSS to HTML conversion, using PHP scripts http://www.toolan.de/navigation/BetterB2B/More_Better_Customers.html http://www.toolan.de/navigation/BetterB2B/More_Better_Customers.html e-Business is ideally suited to lead generation. Read how to generate more and more appropriate customers. http://www.toolan.de/navigation/Content/Images/MoreBetterCustomers.html http://www.toolan.de/navigation/Content/Images/MoreBetterCustomers.html Graphic only http://www.toolan.de/navigation/Content/Images/ProjectBenefits.html http://www.toolan.de/navigation/Content/Images/ProjectBenefits.html Graphic only http://www.toolan.de/navigation/BetterB2B/Defining_Projects.html http://www.toolan.de/navigation/BetterB2B/Defining_Projects.html Building on the capability matrix, we can easily define a bunch of projects that will help us to achieve the business benefits we have identified. http://www.toolan.de/navigation/Content/e_facts.html http://www.toolan.de/navigation/Content/e_facts.html A colection of intersting brochures (in German) relating to the use of e-Business within small and medium-sized enterprises (SMEs). http://www.toolan.de/navigation/Content/Images/BenefitConsolidation.html http://www.toolan.de/navigation/Content/Images/BenefitConsolidation.html Graphic only http://www.toolan.de/navigation/Content/Images/Lebenslauf_Deutsch.html http://www.toolan.de/navigation/Content/Images/Lebenslauf_Deutsch.html Colm Toolan - aktueller Lebenslauf http://www.toolan.de/navigation/Content/Images/CV_English.html http://www.toolan.de/navigation/Content/Images/CV_English.html Colm Toolan - updated CV http://www.toolan.de/navigation/BetterB2B/Consolidating_Benefits.html http://www.toolan.de/navigation/BetterB2B/Consolidating_Benefits.html We need to consolidate the benefit analysis we have done, to determine what it is we should do on Monday morning and how to prioritise our planned activities. http://www.toolan.de/navigation/BetterB2B/Customer_Activity_Benefit.html http://www.toolan.de/navigation/BetterB2B/Customer_Activity_Benefit.html Combining the Customer Activity Cycle with the business benefits that result from supporting it properly provides the basis for calculating Return on Investment and NPV. http://www.toolan.de/navigation/Content/Images/CustomerActivityCycleValu.html http://www.toolan.de/navigation/Content/Images/CustomerActivityCycleValu.html Graphic only http://www.toolan.de/navigation/Content/Customer_Stock.html http://www.toolan.de/navigation/Content/Customer_Stock.html Customers represent a Stock in System Dynamic terms - somewhat like a bath tub, with new customers flowing and other customers flowing out. Both inflow and outflow are controlled by taps, which regulate the flow. But who turns the taps? http://www.toolan.de/navigation/BetterB2B/Capabilities.html http://www.toolan.de/navigation/BetterB2B/Capabilities.html The amount of effort expended on ontaining conversions is dependent on the value of a specific customer type - or even an individual (large) customer - to your business. Just how badly do you want to get into bed with a particular customer? http://www.toolan.de/navigation/BetterB2B/e_Business_Levers.html http://www.toolan.de/navigation/BetterB2B/e_Business_Levers.html e-Business effects the business in many different ways. Some of these are easy to measure, others only indirectly influence the business KPIs. http://www.toolan.de/navigation/Content/Images/AwarenessofEverything.html http://www.toolan.de/navigation/Content/Images/AwarenessofEverything.html Graphic only http://www.toolan.de/navigation/Content/Images/EncouragingAwareness.html http://www.toolan.de/navigation/Content/Images/EncouragingAwareness.html Graphic only http://www.toolan.de/navigation/Content/Images/eBusinessLevers.html http://www.toolan.de/navigation/Content/Images/eBusinessLevers.html Graphic only http://www.toolan.de/navigation/Content/Images/CustomerStockAndFlow.html http://www.toolan.de/navigation/Content/Images/CustomerStockAndFlow.html Graphic only http://www.toolan.de/navigation/Content/Images/EveryCustomersNeeds.html http://www.toolan.de/navigation/Content/Images/EveryCustomersNeeds.html Graphic only http://www.toolan.de/navigation/BetterB2B/Customer_Activity.html http://www.toolan.de/navigation/BetterB2B/Customer_Activity.html It might come as a surprise to some people, but the customer doesn't actually spend all of the working day thinking about us or about our products and services. http://www.toolan.de/navigation/Content/SEOTips.html http://www.toolan.de/navigation/Content/SEOTips.html Before you hire someone to do SEO, let them show you how good they are by demonstrating how the modifications they make to a test page actually improve rankings. Or ask about "no foal, no fee" arrangements, whereby payment is based on revenue generated or some other easily measured metric. The really good SEO-gurus usually love that type of arrangement! http://www.toolan.de/navigation/BetterB2B/B2B_Content.html http://www.toolan.de/navigation/BetterB2B/B2B_Content.html Content - in the widest sense of the word - is a key element in B2B e-commerce success! http://www.toolan.de/navigation/BetterB2B/Content_Search.html http://www.toolan.de/navigation/BetterB2B/Content_Search.html If you've ever done a user survey on your web site, you'll probably have found that the commonest complaint that people have is that they can't find whatever it is that they're looking for. That's pretty sad, but it still represents only the tip of the iceberg. http://www.toolan.de/navigation/BetterB2B/Content_Usability.html http://www.toolan.de/navigation/BetterB2B/Content_Usability.html Usability is so critical to Building better b2b, that I'll just defer to the experts. http://www.toolan.de/navigation/BetterB2B/Content_Conversions.html http://www.toolan.de/navigation/BetterB2B/Content_Conversions.html The trick of building better B2B - and any good web experience - is in getting the user to do what you want him or her to do. In other words: Conversions! http://www.toolan.de/navigation/Content/Images/LabelledCustomerActivityC.html http://www.toolan.de/navigation/Content/Images/LabelledCustomerActivityC.html Graphic only http://www.toolan.de/navigation/Content/Images/GenericCustomerActivityCy.html http://www.toolan.de/navigation/Content/Images/GenericCustomerActivityCy.html Graphic only http://www.toolan.de/navigation/BetterB2B/Brand_Awareness.html http://www.toolan.de/navigation/BetterB2B/Brand_Awareness.html A purchase decision is in fact a journey through multiple stages of increased awareness. http://www.toolan.de/navigation/Content/Images/BrandAwareness.html http://www.toolan.de/navigation/Content/Images/BrandAwareness.html Graphic only http://www.toolan.de/navigation/Empty3.html http://www.toolan.de/navigation/Empty3.html http://www.toolan.de/navigation/Empty2.html http://www.toolan.de/navigation/Empty2.html http://www.toolan.de/navigation/Empty1.html http://www.toolan.de/navigation/Empty1.html http://www.toolan.de/navigation/BetterB2B/Visualise_Customers.html http://www.toolan.de/navigation/BetterB2B/Visualise_Customers.html They say a picture is worth a thousand words, and this is certainly true when talking to management about e-Business numbers. http://www.toolan.de/navigation/BetterB2B/B2B_Platform_Issues.html http://www.toolan.de/navigation/BetterB2B/B2B_Platform_Issues.html The B2B Platform that's needed to support the customer's expectations must address the key issues of Customers, Cycle, Content and Cash http://www.toolan.de/navigation/Content/Images/B2BPlatformIssues.html http://www.toolan.de/navigation/Content/Images/B2BPlatformIssues.html Graphic only http://www.toolan.de/navigation/BetterB2B/CustomertoCash.html http://www.toolan.de/navigation/BetterB2B/CustomertoCash.html The Customer Activity Cycle provides easy-to-develop insights into the customers way of working and the e-Business interactions they require of their suppliers. This project developed the graphics further, to provide better insights into the capabilities and functionality that the customer needs and the effects on RoI and NPV of their implementation. http://www.toolan.de/navigation/BetterB2B/BuildBetterB2B.html http://www.toolan.de/navigation/BetterB2B/BuildBetterB2B.html Using a Customer-Cycle-Content model, data relating to existing customers - and their level of satisfaction with the current e-Business solution - were analysed. The results were integrated with the client's Customer Activity Cycle model, to prioritise areas for action. These actions provide the basis for improved content - in terms of subject matter and wording, but also in terms of navigation, usability etc. Improved, easier-to-use content results both in more satisfied users and in improved search engine ranking, which together increase user numbers, web conversion rates and the number of customers placing orders. http://www.toolan.de/navigation/Content/Images/Onion4.html http://www.toolan.de/navigation/Content/Images/Onion4.html Graphic only http://www.toolan.de/navigation/Content/Images/VirtualOrganisation.html http://www.toolan.de/navigation/Content/Images/VirtualOrganisation.html Graphic only http://www.toolan.de/navigation/BetterB2B/Simple_support.html http://www.toolan.de/navigation/BetterB2B/Simple_support.html No matter what the titles and roles might be, everyone in B2BCo is supporting the customer in some way. http://www.toolan.de/navigation/BetterB2B/Do_you_make_or_sell.html http://www.toolan.de/navigation/BetterB2B/Do_you_make_or_sell.html Larry Ellison is a focused sort of a guy: Either you make stuff or you sell stuff! The same applies to our B2B company. http://www.toolan.de/navigation/BetterB2B_main.html http://www.toolan.de/navigation/BetterB2B_main.html Building better Business-to-Business e-Commerce solutions is something I've given a lot of thought to lately. It's time to start this Building Better B2B series. http://www.toolan.de/navigation/Content/Images_main.html http://www.toolan.de/navigation/Content/Images_main.html http://www.toolan.de/navigation/BetterB2B/Talking_Rocket_Science.html http://www.toolan.de/navigation/BetterB2B/Talking_Rocket_Science.html Leading on from a throw-away comment that e-Business is not rocket science the idea was developed in this project to talk to the rocket scientists - the engineers and the engineering-biased management - about e-Business in ways that they could more easily relate to. The results are interesting and not always intuitive. http://www.toolan.de/navigation/About/Colm_Toolan.html http://www.toolan.de/navigation/About/Colm_Toolan.html Sometimes I find it hard to believe, but I've been on the go, jobwise, for over 25 years. In that time, I've worked for a fair few companies, filled a huge variety of roles and spent quite a portion of my time travelling internationally. http://www.toolan.de/navigation/About/MissingLinks.html http://www.toolan.de/navigation/About/MissingLinks.html Pointers to material that has been moved since it was referenced externally or since it was indexed by the search engines. http://www.toolan.de/navigation/About/LegalNotice.html http://www.toolan.de/navigation/About/LegalNotice.html Formal information regarding the site and its publisher, as well as the mandatory disclaimers and warnings required for sites hosted in Germany. (In English) http://www.toolan.de/navigation/About/ImpressumNotiz.html http://www.toolan.de/navigation/About/ImpressumNotiz.html Die notwendige Pflicht-Informationen fuer Web Sites die in Detschland gehostet werden. (Auf Deutsch) http://www.toolan.de/navigation/About_main.html http://www.toolan.de/navigation/About_main.html This is the entry point for all the things you need to know: Who is this guy? How can I reach him? etc. http://www.toolan.de/navigation/Thoughts/eBusiness.html http://www.toolan.de/navigation/Thoughts/eBusiness.html Content relating to e-Business in general. By definition, this tag overlaps with Web 2.0 and Rocket Science 2.0. However, it provides a catch-all that allows a more granular use of those tags. http://www.toolan.de/navigation/Thoughts_main.html http://www.toolan.de/navigation/Thoughts_main.html This section of the web site contains thoughts on a variety of subjects, which I think deserve to be published. The thoughts range from single-line comments (blog-like) to wider discussions that range over several individual entries. http://www.toolan.de/navigation/Thoughts/withoutthewalls.html http://www.toolan.de/navigation/Thoughts/withoutthewalls.html without the walls is an approach to problem solving developed jointly with Hugh Curran of Dealing Systems Limited. As the name implies, it involves out-of-the-box thinking, solutions unbounded by (perceived) limits and lots of new and creative perspectives! http://www.toolan.de/navigation/Thoughts/BuildingBetterB2B.html http://www.toolan.de/navigation/Thoughts/BuildingBetterB2B.html Material relating to Building Better B2B (Business-to-Business) solutions. Includes some theory and opinions relating to B2B but also provides access to useful tips and tools. Particular emphasis is placed on the underlying business structures, processes and metrics that need to addressed in a successful implementation. http://www.toolan.de/navigation/Thoughts/BusinessArchitecture.html http://www.toolan.de/navigation/Thoughts/BusinessArchitecture.html Material relating to the theory and practice of Business Architecure and including business structure and process. Also includes business analysis and design and the realisation of the resulting strategic decisions. http://www.toolan.de/navigation/Thoughts/Favourites.html http://www.toolan.de/navigation/Thoughts/Favourites.html This is a volitile tag that I use to manage a collection of articles that I particularly like and that I'd like you to read. http://www.toolan.de/navigation/Thoughts/Business.html http://www.toolan.de/navigation/Thoughts/Business.html Anything to do with business in the widest sense - acquisitions, surveys, trends, news - as well as general business management topics. http://www.toolan.de/navigation/Content/Strategy_Survival_Guide.html http://www.toolan.de/navigation/Content/Strategy_Survival_Guide.html Established in 2003, the British Government's Strategic Capability Team [is] dedicated to fulfilling the Strategy Unit's remit to work with departments to promote strategic thinking and improve policy making. This article outline the structure of the Unit's web site, which is a single source for a variety of useful information.